HOW TO MAKE YOUR BUSINESS APPEAR IN “NEAR ME” SEARCHES
One of the hottest topics in local search today is the rapidly increasing popularity of “near me” and “nearby” searches. This reality has made optimizing “near me” and “nearby” keywords a priority for local businesses. According to Google Trend data report, Search queries for “near me” has increased dramatically to approximately 100% since the last 5 years.
This report suggests that more people are looking for products and services in their vicinity and this has reflected in the upsurge of the use of this keywords. Getting a website/business listing to appear on the first page of Google for results on “near me” search queries is now one of the most coveted achievements for any small business owner as this means your business would get increased traffic in form of websites clicks, calls or physical visit.
Whether it’s a gym, restaurant, hotel, repair shop, mechanic, mall, plumber “near me”, “closest to me”, or “near by”, billions of search queries are performed daily which can be leveraged upon by local businesses like yours and ultimately increase patronage and sales. According to a recent article by Search engine watch, quoting a Google Trend report “ 50 percent of consumers who conduct a local search on their smartphone visit a store within a day, and 18 percent of those searches lead to a purchase within a day. If they’re not sure where to eat, nearly half of people won’t search for a restaurant until within an hour of going “. Consumers who are using these types of search queries are further down the conversion funnel indicating they have already completed their research and are looking to take action.
Google’s Digital Skills For Africa recently published an infographics which gives an apt and easy-to-understand summary on how to take advantage of the “near me” search queries for business. The content of that infographics would give a befitting end to this article thereby helping local business owners leverage on this online opportunity.
N.B You can also optimize your “Near Me” search visibility by inputting up-to-date and relevant content on your Google My Business (GMB) listing. If you’re still struggling with verification on GMB, try to fill out the about/bio fields, update visual content (photos/videos/logo) , highlight products & services offered, get reviews from customers and consistently churn out relevant posts. This will aid your verification process as Google will send a code to you via SMS.
Originally published at https://edubridge.com.ng on June 14, 2017.